Twix
Twix Brady’s
D&AD New Blood 2026
When Tom Brady cloned his dog, Twix saw the ultimate proof that two is better than one. We made the world think he’d do it again. Only this time, with himself.
The tease
A week before the NFL season begins, Tom Brady will post a video on his instagram.
The tease
Throughout the rest of the week, Tom will continue to hint at this new collaboration through his infamous instagram stories.
The reaction
Tom’s social media antics will lead many to speculate that he is cloning himself.
The reveal
Next, Tom will share a link to twinbradys.com, which has ominous cloning company undertones.
The reveal
Once the clock strikes zero, we’ll reveal that this partnership is with us, Twix.
The payoff
Now that the secret is out, every 2-point attempt during a Tom Brady called game triggers a Twix Brady giveaway.
Art Director // Chen Li
Art Director // Lori Tsai
Copywriter // Casey Hickman