REDDIT REAL KARMA
Art Director // Chen Li
Copywriter // Emma Rich

Redditors obsess over their fake internet points and treat Reddit Karma like their digital legacy. To prove Reddit is still human and to show that karma hasn’t lost its original meaning, Real Karma gives Redditors the chance to exchange their “fake karma” for “real karma” and turn meaningless internet clout into real-world change.






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Designed by Chen Li © 2025