01 GLENFIDDICH
02 KRAFT MAC & CHEESE
03 MOTEL 6
04 REDDIT
05 FED MONEY MUSEUM
06 GOOGLE BEACON
07 DOLLAR GENERAL
08 IMPOSSIBLE FOODS
09 RUST-OLEUM
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Art Director // Chen Li
Copywriter // Emma Rich
Redditors obsess over their fake internet points and treat Reddit Karma like their digital legacy. To prove Reddit is still human and to show that karma hasn’t lost its original meaning, Real Karma gives Redditors the chance to exchange their “fake karma” for “real karma” and turn meaningless internet clout into real-world change.
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