Reddit
Real Karma
Real Karma turns Reddit’s obsession with karma into a chance to exchange digital clout for real-world change.
Pre-launch
Reddit will monitor when the next major natural disaster strikes.
Launch
In response to the disaster, Reddit launches r/RealKarma. A subreddit where sacrificing 100 Reddit Karma provides $1 towards disaster relief.
Sustain
We spread the word throughout the internet using YouTube pre-roll, Banner and social ads.
Result
Proving to the world that Reddit is a force for tangible good.
Art Director // Chen Li
Copywriter // Emma Rich