01 GLENFIDDICH
02 KRAFT MAC & CHEESE
03 FED MONEY MUSEUM
04 VALUE VILLAGE 05 IMPOSSIBLE FOODS
06 RUST-OLEUM
short films 👀 analog 📷
design 🖋️
about me
resume
♫ on repeat ♫
as of
archive
Art Director // Chen Li
Art Director // Lori Tsai
Copywriter // Casey Hickman
“Cheese” is gaming slang for something that’s too easy to use and almost unfairly good. Wait, cheesy, easy, and good? Sounds a lot like the Kraft M&C Big Cup! Enter Cheese.GG—the go-to site for gamers who know that sometimes, the perfect play isn’t about skill, it’s about the right kind of cheese.
Each video game genre features a unique layout showcasing user-generated cheese.
Cheese Challenges give players the chance to earn coveted rewards in popular games.
Players who conquer the toughest challenges will earn exclusive physical trophies—designed to honor iconic cheese items and double as Big Cup holders.
We’re teaming up with notorious cheeser Kai Cenat for a sponsored stream—where his subscribers will get access to a brand-new cheese emote.
Limited-edition Big Cup packaging, celebrating iconic cheese items from popular games, will be available in stores and on Cheese.GG.
OVERVIEW