Kraft Mac & Cheese
Cheese.gg
★ D&AD New Blood 2025 // Graphite Pencil
Kraft wanted their Mac & Cheese Big Cups to become the ultimate gaming snack. Gamers call easy, overpowered strategies "cheese." Cheese.GG makes the KMC Big Cup the symbol of winning the easy way.
Cheese.gg
Each video game genre features a unique layout showcasing user-generated cheese.
Cheese.gg
Cheese Challenges give players the chance to earn coveted rewards in popular games.
Cheese.gg
Players who conquer the toughest challenges will earn exclusive physical trophies—designed to honor iconic cheese items and double as Big Cup holders.
Partnership
We’re teaming up with notorious cheeser Kai Cenat for a sponsored stream—where his subscribers will get access to a brand-new cheese emote.
Product
Limited-edition Big Cup packaging, celebrating iconic cheese items from popular games, will be available in stores and on Cheese.GG.
Overview
Art Director // Chen Li
Art Director // Lori Tsai
Copywriter // Casey Hickman