01 GLENFIDDICH
02 KRAFT M&C
03 MOTEL 6
04 REDDIT
05 A24
06 CHEWY
07 MONEY MUSEUM
08 DOLLAR GENERAL
09 GOOGLE BEACON
short films 👀 analog 📷
design 🖋️
about me
resume
♫ on repeat ♫
as of
archive
Real Karma turns Reddit’s obsession with karma into a chance to exchange digital clout for real-world change.
Reddit will monitor when the next major natural disaster strikes.
In response to the disaster, Reddit launches r/RealKarma.
A subreddit where sacrificing 100 Reddit Karma provides $1 towards disaster relief.
We spread the word throughout the internet using YouTube pre-roll, Banner and social ads.
Proving to the world that Reddit is a force for tangible good.
Art Director // Chen Li
Copywriter // Emma Rich