01 MASTERCLASS
02 GLENFIDDICH
03 CLASH OF CLANS
04 KRAFT M&C
05 A24
06 REDDIT
07 MOTEL 6
08 TWIX
09 CHEWY
short films 👀
analog 📷
design 🖋️
about me
resume
♫
on repeat
♫
as of
archive
Masterclass
With Masterclass, you can explore your passions from wherever you are.
Glenfiddich
Aged for a minimum of 12 years, a single bottle of Glenfiddich takes longer to perfect than some of humanity's most impressive monuments.
Clash of Clans
The World Cup added 3-minute ad breaks. We turned them into 3-minute Clash battles.
Kraft M&C
Gamers call easy, overpowered strategies "cheese." Cheese.GG makes the KMC Big Cup the symbol of winning the easy way.
A24
A brand book unifying A24 under one ethos:
STAY UNCOMFORTABLE.
Reddit
Real Karma turns Reddit’s obsession with karma into a chance to exchange digital clout for real-world change.
Motel 6
With thousands of locations across the US, Motel 6 is adjacent to some of the most incredible places in the country.
Twix
When Tom Brady cloned his dog, Twix saw the ultimate proof that two is better than one.
Chewy
To launch a new brand platform, we devised a social media stunt in which we apologized to our followers for allowing pets to temporarily hijack the Chewy Support Center.
Designed by Chen Li © 2025
Email
LinkedIn
Instagram